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Get to Know Your H2O

Full Brand Build + Public Education Campaign

Conserving and developing water today, providing for tomorrow

The Central Iron County Water Conservancy District (CICWCD) is charged with conserving, developing and stabilizing the Cedar Valley water supply for the benefit of all current and future water users/consumers in the region.

In response to the western drought crisis, the rebranding of this southwest Utah water conservancy district introduced a vibrant, trustworthy visual identity, enhancing public perception and trust through the 'Get to Know Your H2O' campaign. This two-pronged approach educates residents on water science and conservation while elevating the district’s brand. The campaign earned the Las Vegas Valley PRSA 2022 Pinnacle Award for Reputation/Brand Management and the 2022 Utah PRSA Golden Spike Award for Video Production.

Scope:

— Organizational Brand Buildout

— Identity Package

— Photo/Video Asset Library

— Short Documentary Film

Early Development

The first step was to create an organizational brand for CICWCD as well as an identity for the approachable, friendly educational campaign arm: Get to Know Your H2O

Project Photos

Campaign assets and behind the scenes images

Campaign Arms

The professional campaign arm featured documentary-style content to educate on the drought's severity and sustainable water practices, aiming to instill a sense of responsibility and urge community action.

The personal campaign, led by the engaging Dr. Wiggins, used playful, educational science projects to demonstrate practical water conservation methods, making the message accessible and enjoyable for all ages.