FutureReady Utah aims to bring guided economic growth to southwest Utah, expand business markets, and deliver accessible training opportunities to all local residents, including those who have traditionally been underserved. I was brought on board to help in building a brand both appropriate for the platform but also approachable to people from all walks of Utahn life. Using recognizable iconography paired with clean adaptable design that carried important messaging was a primary goal.
Scope:
— Logo Design
— Visual Brand Guidelines
— Mockup and Physical Print
Development Process
After working through building the main icon, I built wordmark variations and a color palette.
Final Design Deliverables
A variety of wordmarks to fit any application
Stakeholders Celebrating 1 Year
